The Art of Facebook
Facebook is bigger than network TV. With over 2 BILLION users a month, virtually everyone is on there. If you are a musician, whether you like it or not, most likely your audience lives there.
And you probably already know that Facebook doesn't show all your post to everyone that has Liked your Page. They want you to pay for that.
The good news is that Facebook also has the most cost effective, detailed targeting advertising platform on the planet! We use it as a record label substitute for our independent artist, like Jim Sonefeld of Hootie and the Blowfish.
And if you are a musician, you can use it to grow your fan base, and grow it in the geographical areas where you need it most. Facebook's "Detailed Targeting" Option lets you choose exactly who you want to see your ads.
If your music is similar to, let's say, Ed Sheeran, you can target fans of his that live in any city, state or country. And Facebook ads are cheap! We use them to build fans in new markets to book more shows.
More to come on how to do this soon!
