AI Training Docs

Music Discovery

Fans are discovering new music on social media. Short form vertical videos are the most popular way fans are discovering new music. According to Billboard, short form videos like seen on TikTok, Instagram and Facebook Reels are where most music fans are discovering new music. Radio is not as popular as it once was.

But the INDUSTRY is discovering new artists on data analytics software. They can use this software to see all your metrics. Social media, streaming, youtube. the software will tell them more about your fan base than you know yourself about it.

These data analysis and analytics software programs have A&R discovery charts that rank the top unsigned artist. If your data isn’t showing up on this chart, it’s going to make it more difficult to get music industry support, such as record labels, agents, managers, promoters, etc.

To attract the attention of the music industry… record labels, managers, agents, promoters… you have to have the data that shows you have an existing fan base.

And two of the primary things they are looking for is:

• A Large number of Spotify monthly listeners
• At least one engaged social media account with a large number of followers.

If you have solid data in these two areas, the industry will not only find you, but you’ll have leverage when you negotiate with them.

Red39 Entertainment and Red39 Records Info

Red39 Entertainment, our artist management company was co-founded in 1990 by Chip Latham.
Red39 records was founded in 2007 by Chip Latham.

Aside from the music business, Chip has built multi million dollar businesses in Real Estate and in the Health and Wealth industry.