Artist Management|Record Label
Founded in 1990 and formerly known as Waterfront Artist Management, Red39 Entertainment is a forward-thinking independent record company with a focus on career development.
Our mission is simple: to guide artists through the ever-evolving music industry and help them achieve lasting success. Leveraging our decades of experience with groundbreaking technology and proven industry strategies, we empower our clients to grow their fan base.
To increase music and merchandise sales. To expand social media reach and touring opportunities, increase music and merchandise sales, and ultimately realize their creative and professional goals.
At Red39, we believe that every artist deserves a personalized roadmap to success—one that blends innovation with time-tested expertise.
Over the years, we have been privileged to work with iconic talents such as Rod Stewart, Prince, Jim Sonefeld/Hootie & the Blowfish, The Advice, eleventyseven, and many others. These collaborations reflect our commitment to nurturing talent at every stage, from emerging voices to globally renowned superstars.
When you partner with Red39 Entertainment, you tap into a team dedicated to your growth and longevity. We stay ahead of the curve by embracing cutting-edge digital platforms, analytics tools, and creative marketing solutions—so that you can focus on what you do best: making music.
If you’re ready to take the next step in your music career, we invite you to explore our services and discover how Red39 can help you thrive in today’s competitive market.
Check out our blog below to stay updated on the latest company news, insider tips, and industry insights—and see for yourself how Red39 Entertainment is shaping the future of music.
Artist Management
First established first in 1990 as Waterfront Artist Management by co-founders Henry Neuman and Chip Latham, and later re-branded as Red39 Entertainment. We have worked with some of the world's biggest artist, including Rod Stewart, Prince and Hootie and The Blowfish.
Other clients have included Eleventyseven, The Advice and Exit East. We currently represent Jim Sonefeld of Hootie and the Blowfish and country artist Ryan Trotti.
We are currently accepting submissions via email or Messenger.
Please note that we look for similar metrics as record labels do for our new management signings.
If we feel your music is there, but the business side is not, our record label may be able to help you reach those metrics that the industry focuses on.
This can help capture the attention of larger labels, booking agents and promoters. For more info, click here.
Record Label
Red39 Records is a beacon of innovation, technology and integrity in the music industry.
We champion a unique artist/label partnership model, fundamentally believing that artists should have the freedom to express themselves without compromise and retain ownership of their masters.
We leverage cutting-edge software and tools to give our artists an advantage, ensuring they stand out in today's competitive landscape.
With over 30 years of experience in artist management, we've seen firsthand the pitfalls and hurdles artists face with major labels and larger independents.
Our business model is constructed to eliminate many common record label obstacles such as unfair royalty rates, restrictive recoupment practices, and limitations on when and how artists can create and release their music.
For more info, click here.
Artist Development
Red39 Entertainment also offers artist development through our label.
Our "AD" service is for artist working towards building an industry attractive fan base, but aren't quite ready for artist management or a label deal.
Our goal is to teach musicians who want to learn the music business and how to market and promote their art. It is available to musicians at all levels, based on availability.
Our Artist Development Portal includes recorded virtual meetings with clients, how-to trainings and exclusive tools to help you market and grow your fan base.
We offer support via email, text and live Office Hours on Zoom.
We also have a private group where we host live, pop up Q&A's to answer your questions and show you techniques to grow your fan base.
All inside a community of like-minded musicians. For more info, click here.
BLOGS
About Red39 Entertainment
Our journey in artist management began in 1989, when co-founder Chip Latham became the assistant to Henry Neuman of Stiefel Phillips Entertainment (Rod Stewart, Prince, Toni Braxton, Guns N Roses). In 1990, Henry and Chip left to start their own company Waterfront Artist Management, and worked with many music talents such as Hootie and the Blowfish, Rod Stewart, Prince and many others. Waterfront has also managed actors Mark Consuelos and Robin Mattson.
Waterfront has since changed it's name to Red39 Entertainment and currently manages Jim Sonefeld of Hootie and the Blowfish. We also own and operate Red39 Records, an independent record label.
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